Sometimes you just need to discuss purple as a power color.
Yes, Monochrome is made in Minnesota and we have a lot of history with purple.
Prince, for instance. Prince Rogers Nelson was a legend in Minnesota and his Purple Rain song will forever equate him with the color purple.
In fact, in 2017 The Pantone Color Institute debuted “Love Symbol #2,” a deep purple based on the late star’s custom-made piano.
So we have purple and Prince in Minnesota.
AND we have the Vikings NFL team. Purple + Yellow. Of course you've heard of the Purple People Eaters. Purple People Eaters were the defensive line of the Minnesota Vikings from the late 1960s to the late 1970s. It references a popular song from 1958, the efficiency of the defense, and the color of their uniforms. The motto of the Purple People Eaters was "Meet at the quarterback."
And check this out...the Vikings are the ONLY NFL team that has purple as their main color. Why purple, you ask? The Minnesota team was an expansion franchise in 1961 looking for a bold, unique look (ahem...that sounds like one of Monochrome's pillars!). The secondary color (gold) was selected to reflect Minnesota's Scandinavian heritage. Who knew?
So ANYways, it stands to reason that Minnesota has all these connections to purple. Look, we're trying SO hard to get the purples right. Purple, we realize, is the hardest color to get right. Red...people get red. Blue...blue is fairly standard. But suddenly you have plum or violet and you're thinking: what is purple?